Human-Centred AI Design Starts with You

Transform into a confident, creatively empowered designer who builds AI solutions people trust.

304+
Designers Trained
96%
Completion Rate
4.8/5
Average Rating

Evidence This Works (Not Theory)

304+ designers across 7 cohorts and 9 countries have proven this approach works.

Microsoft Design Teams

85% of designers reached good first drafts faster by learning to collaborate with AI.

IBM Carbon for AI

34% faster time to market after rebuilding their design system for AI uncertainty.

Harvard Business Review

Companies demonstrating ethical AI practices see 10.3x ROI with 36% higher retention.

KPMG Australia Research

Only 36% of Australian consumers trust AI systems, the lowest in the Western world.

Why 80% of AI Training Fails

Most AI training teaches skills, then abandons you at THE GAP.

What They Teach

More prompting tutorials will make you confident

Skills expire in 6 months. Muscle memory, peer accountability, and mental models last years.

What They Teach

You can learn AI alone from YouTube

Transformation requires seeing your blind spots through peer eyes. Something solo learning can't provide.

What They Teach

Tools are the answer to AI anxiety

80% of designers never bridge "I know" to "I do." We focus on THE GAP with behaviour change design.

This work was born out of regret & reflection

Hand on heart – I couldn't say the AI I'd designed hadn't caused harm.

I'd worked on 4 AI projects before ChatGPT launched. Proud of them.

Then came an Ethics of AI lecture at London School of Economics. As the professor detailed real-world harms... it felt like ice water. I recognised my own work in the case studies.

I wanted to prevent other designers feeling that same chill of regret.

AI Flywheel exists because ethical AI can't stay stuck in policy documents – it needs to reach the people actually building it.

— Riley Coleman, Founder

Three Pathways (Based on Where You Are)

Choose your pathway based on where you are right now, not where you think you "should" be.

Trustworthy AI for Designers

Designing effective Human+AI Experiences relies on people trusting the AI you design. Learn to apply new principles, new trust building journey mapping with specific design interventions at each stage. And new research and testing protocols for AI features or platforms.

Design Leadership for the AI Era

Every team is different. So we help you build your strategic leaders playbook for your context and team. Design your Adoption Strategy, AI Experimentation Framework, New Rituals, Team AI Guardrails and system for Scaling new augmented ways of working.

Human-Centred AI Design Community

Build your AI Foundations, stay sharp as AI continues to evolve - without being overwhelmed. New micro-lessons released every 6 weeks. Live Monthly Workshops Your Pace, With Peers, You don't have to keep struggling alone.

What Our Graduates Say

Frequently Asked Questions

The Flywheel is Spinning. Join Us.

304+ designers across 7 cohorts and 9 countries.