You’re Not Figuring Out AI Alone
While You’re Struggling with AI Uncertainty, Design Teams at Microsoft, IBM & Deloitte Have Already Transformed
Stop feeling overwhelmed by AI’s rapid pace. You’re facing the same challenges that design leaders at major companies solved systematically. Join Australia’s design community where we study what worked and help you build your own transformation approach.
(first 100 Founding Members Bonus)
Move beyond chasing tools. With the rise of AI for designers, get new mindsets, skills, and frameworks that enable you to get work done better, faster, and unlock new levels of creativity.
Stop figuring it out alone. Join Australia’s only private group for design leaders to solve real-world challenges and co-design the future of our industry together.
Built on a foundation of AI ethics. We remove the ambiguity and focus on practical harm minimisation that gives you the confidence to innovate and deliver Trustworthy AI.
Microsoft Design Teams
85% of designers reach good first drafts faster
Instead of competing with AI, Microsoft’s designers learned to collaborate with it. They moved from traditional mockup creation to working with AI and using “prompt design” to guide AI toward better creative outcomes.
IBM Carbon for AI
Traditional UX Design Broke with AI
IBM transformed their Carbon Design System for AI uncertainty. Instead of fighting variability, they designed for it using 6 research-backed principles (published at CHI 2024). Beyond that Designers had to learn to design “human-AI collaboration” – which meant learning about cognitive biases, trust formation, and how to communicate uncertainty.
Your Transformation Is Possible
These teams succeeded by approaching transformation systematically, not by learning tools faster. At AI Flywheel, we help Australian design leaders apply the same strategic patterns to their unique context. No one-size-fits-all solutions, just proven frameworks adapted for your team.
I’ve been where you are.
As an early AI evangelist, I pushed my teams hard on adoption, only to have a chilling realisation during an Ethics of AI course: my enthusiasm was causing harm. That costly mistake became the foundation for AI Flywheel – a strategic partner to help you navigate the AI shift with the frameworks I wish I’d had.
The truth is, most AI training treats symptoms, not the root problem. The root problem isn’t that you don’t know enough about AI. It’s that you’re trying to figure out the future of design and design leadership alone, without the strategic context and peer support that makes transformation possible.
That ends here.

Introducing the AI Flywheel Community:
Your Strategic Partner in the AI Era
Your Strategic Partner in the AI Era
This is where AI design training Australia gets serious about transformation, not just information.
You get direct access to e-learning material, live sessions, frameworks, peer collaboration, and ongoing strategic guidance without the six-figure price tag.
We’re building what I call an “AI Safety Culture” – a place where responsible AI adoption isn’t just taught, but practised, refined through co-design workshops, and perfected through real-world application.
More Than a Course. A Complete Ecosystem for continuous learning.
Pathway for Practitioners
As a member, you’ll access the Trustworthy AI Masterclass – not as a standalone course, but as your guided evolution into advanced practice. You’ll master human-AI interaction design, trust-building journey mapping, create new design system components and learn new user testing methodologies for testing AI products and services. And you develop ethical decision-making frameworks, and build the creative authority that makes you indispensable in an AI-driven world.
Pathway for Leaders
The AI Design Leadership will help you to guide your team’s AI transformation strategically. You’ll create a roadmap for operational experiments to adapt ways of working, new team rituals and change management approaches that engage rather than threaten. You’ll be able to build the business case for why Design & Research is more important in the AI era (not less), get stakeholder buy-in, and develop the measurement models that prove ROI.
Additional Community Benefits:

We’re all co-learning together
Stop Searching for a Course – Join Co-Learning Community Instead
In 12 months, there will be two types of designers: those who let AI happen to them, and those who shaped how it happened.
You have the opportunity to become one of those designer who doesn’t just adopt AI, but defines best practices and designs AI products and services that users actually trust. The leader who builds resilient, future-proofed teams that thrive in uncertainty rather than merely survive it.
Join the AI Design
Co-Learning Community
The AI Flywheel Community is where Australia’s most thoughtful design professionals are actively shaping the future of our industry.
Your team needs you to lead through this transformation.
Your industry needs leaders who prioritise human-centred outcomes.
Your career deserves to continue to thrive
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