Question 1

Who is the AI Flywheel Community for?

Accepted Answer

The community is designed for designers, UX professionals, product managers, and design leaders who want to build trustworthy AI experiences. Members range from individual contributors to heads of design at enterprise organisations. No prior AI experience is required—we focus on human-centred principles rather than technical implementation.

Question 2

What do I get as a community member?

Accepted Answer

Members receive access to weekly live sessions with AI ethics experts, a library of practical frameworks (Trust Journey, STOP Framework, Confidence Cliff), peer cohort discussions, office hours with Riley Coleman, exclusive resources and templates, and a private Slack community of 304+ designers working on human-centred AI.

Question 3

How is this different from other AI courses?

Accepted Answer

Unlike technical AI courses, we focus on the human side—ethics, trust, adoption, and organisational change. Our frameworks come from 130 interviews to develop the programme, including designers from organisations like IBM, Microsoft, CSIRO, and Atlassian. We use a cohort model (not guru-student) because peer learning accelerates understanding of complex ethical questions.

Question 4

What is the Trust Journey Framework?

Accepted Answer

The Trust Journey Framework maps how users build (and lose) trust in AI systems. It identifies five stages—Initial Encounter, Testing Phase, Reliance Building, Trust Calibration, and Mature Partnership—with specific design interventions for each. It's used by teams at major tech companies to design AI experiences users actually trust.

Question 5

How much does community membership cost?

Accepted Answer

Community membership is included with our courses: Trustworthy AI for Designers (AU$950, 7 weeks) includes 12-month access, and AI for Design Leaders (AU$3,950, 12 weeks) includes lifetime access. Both include all frameworks, live sessions, and peer learning cohorts.

Question 6

Can my team join together?

Accepted Answer

Yes! We offer team packages for organisations wanting to upskill multiple designers. Team cohorts can go through the programme together, which improves adoption of frameworks across your organisation. Contact us for team pricing and custom workshop options.

What is the AI Flywheel Community?