For Designers Who Feel Like AI Changed the RulesWithout Asking
A tribe of designers building capability together. Translating abstract AI principles into tangible design decisions.
AI moves too fast, changes too unpredictably, raises questions too complex for any individual.
This Isn't About Learning Tools
It's not a skills gap.
It's a meaning gap.
The sleepless nights aren't about prompts. The anxiety isn't about keeping up with features.
AI didn't just change what you do. It challenged who you are.
The years of craft. The creative identity you built pixel by pixel. The professional status you earned. All of it now feels... uncertain.
"I think about the effort I put in, the time I sacrificed... I can't shake the feeling that I'm losing my competitive edge."
From our research with 320+ designers
That's not a skills problem. That's grief. And it's valid.
Ethics. Creativity. Trust.
They only exist in the Pause.
Everyone is optimising for speed
Faster decisions. Faster outputs. Faster everything. But something important is getting lost in the rush.
We're arguing for the pause
The pause is where you notice the bias before it ships. Where you make choices that protect people.
If AI speeds up our actions, it equally demands we slow down our thinking.
AI offers scale and speed. Humans offer judgement and conscience. The magic happens when we honour both.
We Meet You Where You Are
This isn't a course. It's a transformation. And transformation happens on three dimensions at once.
Emotional Journey
From anxiety to agency
From "AI is happening to me" to "I'm shaping how AI serves humanity"
Mindset Shift
From fear to clarity
From "keep up or die" to "the pause is where value lives"
Skill Development
From abstract to tangible
Translating AI principles into actual Monday morning decisions
We don't teach content. We build capability.
Translating Abstract Principles
Into Tangible Decisions
What do you actually DO on Monday morning when your PM wants to ship an AI feature and you're not sure it's ready?
Frameworks That Become Instinct
- Trust Journey: 5 stages users move through
- STOP Framework: When to pause, when to proceed
- Strategic Friction: Why resistance is intelligence
- Ethical Debates: Practical negotiation tools
New Every 6 Weeks
AI changes constantly. Your practice evolves with it.
Case studies. Emerging patterns. Tool evaluations. Workflow adaptations.
Curated depth, not firehose updates.
Live Expert Access
Office Hours with Riley: Share your screen. Get guidance for YOUR context.
Guest Practitioners: Failures and recoveries from the front lines.
The Tribe (Always On)
Australia, UK, EU, US focus. Shared regulatory context. Time zones that work.
When AI does something weird, ask other designers navigating the same uncertainty.
✓ Included: Foundational AI Course
AU$450 value. Because successful tribes need shared vocabulary.
I'm Not a Guru.
I'm a Designer Who Got It Wrong.
And then ice water.
Three years ago at the London School of Economics, I recognised patterns from my own work in case studies of AI systems that caused harm.
Four AI systems I'd designed. Three in regulated industries. I hadn't thought deeply enough about any of it.
Since then: 130 interviews to develop the programme, including designers from organisations like IBM, Microsoft, CSIRO, and Atlassian. 7 cohorts. 304+ designers taught. But I'm still figuring this out.
Riley (they/them)
From Anxiety to Agency
"It really opened my eyes to what's really going on in AI. Everyone should be taking this course. We all need it."
Kerry Malone
Head of Design
"I started from not using AI at all to now, probably daily. The framing has been super important to uplift confidence."
Lisa Railey
Design Leader, Atlassian
"The frameworks gave me confidence to say 'no' when AI wasn't the right answer. That's the skill I didn't know I needed."
Sadia Mir
Head of Design, CSIRO's Data61
"The course has given me confidence and practical tools to identify, advocate for and design AI trust systems."
Fiona McEwan
Service Design Manager, NSW Gov
Because Doing It Alone
Doesn't Work Anymore
A small tribe can do what 1,000 individuals cannot: build collective intelligence in real-time.
AI moves too fast for any individual to track. Best practices are discovered by practitioners, not published in textbooks. You cannot navigate this alone.
What Founding Members Get
One-time payment, saving $98
to validate fit before $49/month
on what we build next
in office hours
Is This Your Tribe?
✓ Yes, if you...
- Are a designer, researcher, or design leader navigating AI
- Feel something deeper than "I need to learn tools"
- Would rather think deeply than move fast
- Believe responsible innovation is competitive advantage
- Will participate honestly, sharing struggles, not just consuming
✗ Not for you if...
- You want tips and tricks, not transformation
- You're looking for a passive content library
- You won't engage with the community
- You're not willing to be vulnerable about what's hard
We'd rather have 100 honest members than 1,000 polished professionals performing competence.
Your Hands Are
on the Wheel
Designers are shaping humanity's relationship with AI. Every interface, every decision, every pause. It matters. This tribe exists because the work matters, and the work is better together.
Pay Today
3 months for the price of 1 — save $98
Only 23 founding spots remaining
Emotional journey. Mindset shift. Skill development.
All three. Together.