Human Centred AI Design Community

For Designers Who Feel Like AI Changed the RulesWithout Asking

A tribe of designers building capability together.

Free Founding Member - Feb Launch41 founding spots left
"You can't figure this out alone."

AI moves too fast for any individual.

304+
designers taught
7
cohorts run
274
interviews
The Real Struggle

It's Not Just About Learning Tools

It's not just a skills gap.
It's a meaning gap.

The sleepless nights aren't about prompts. The anxiety isn't about keeping up with features.

AI didn't just change what you do. It challenged who you are.

The years of craft. The creative identity you built principles by principle, pixel by pixel. The professional status you earned. All of it now feels... uncertain.

"I think about the effort I put in, the time I sacrificed... I can't shake the feeling that I'm losing my competitive edge."

From our research with 320+ designers

That's not just a skill problem. That's identity. It's grief. And it's valid.

Ethics. Creativity. Trust.
They only exist in the Pause.

Everyone is optimising for speed

Faster decisions. Faster outputs. Faster everything. But something important is getting lost in the rush.

We're arguing for the pause

The pause is where you notice the bias before it ships. Where you make choices that protect people.

If AI speeds up our actions, it equally demands we slow down our thinking.

AI offers scale and speed. Humans offer judgement and conscience. The magic happens when we honour both.

The Transformation

We Meet You Where You Are

This isn't a course. It's a transformation. And transformation happens on three dimensions at once.

Emotional Journey

From anxiety to agency

From "AI is happening to me" to "I'm shaping how AI serves humanity"

Mindset Shift

From fear to clarity

From "keep up or die" to "the pause is where value lives"

Skill Development

From abstract to tangible

Translating AI principles into actual Monday morning decisions

We don't teach content. We build capability.

What's Inside

Everything you need.
Nothing you don't.

No fluff. No filler. Every resource is designed to help you navigate AI with confidence and conscience.

Practical Frameworks

  • The Trust Journey Map – Help your customers build trust with your AI
  • The STOP Framework – When NOT to use AI is just as important as knowing how to use it
  • The Four Team Profiles – Understand where each member of your team sits on the AI adoption spectrum

Fresh Content Frequently

New frameworks, case studies, and tools added frequently based on what the community actually needs.

Stay up to date as AI evolves

New Lessons added every 6 weeks

Live Access to Riley

Monthly office hours. Direct feedback on your real challenges. Not pre-recorded videos from 2019.

Plus: Ask anything in the community anytime.

Your Tribe

Designers, researchers, and leaders who get it. Who are asking the same questions. Who support without judgment.

The conversations that can't happen on LinkedIn or in your team Slack.

3 months included

with any course enrollment

Riley Coleman - Founder of AI Flywheel
About Riley

I'm Not a Guru.
I'm a Designer Who Got It Wrong Before Learning to Get it Right

And then ice water.

In 2019, I was at the London School of Economics in a packed lecture theatre...

They were describing people who built systems without fully realising how AI systems caused harm and how to design them out. People in AI product teams that hard best intentions, but uninformed decisions and actions that caused harm at scale. They were describing me.

That moment changed everything. I've spent the years since trying to make it right. 130 interviews to develop the programme, including designers from organisations like IBM, Microsoft, CSIRO, and Atlassian. 7 cohorts. 304+ designers taught. I'm not here to tell you what to think. I'm here because I know how hard this is, and I don't think you should have to figure it out alone.

— Riley

Transformations

From Anxiety to Agency

"Perfect for anyone wanting a solid introduction to building human-centred AI tools while actually getting their hands dirty building effective personal AI workflows."

Philip Grimmett

UI UX Designer - CSIRO

MINDSET SHIFT

The co-operative model human intelligence and AI intelligence working together, and the clarifying questions prompt - it's brilliant

Ruth Herr

Conversational Design Lead - Telstra

PRACTICAL TOOLS

This course was a great mix of relevant theory, applied tools and group collaboration sessions - it works best if you make the time to do all 3 as there is so much to explore and discuss!

Fiona Mcewan

Service Design Manager - NSW Govt

COMMUNITY

"I always looked forward to the group sessions and hearing others' point of view"

Jamaal davis

Inclusive Design Lead

3
Months Free
41
Founding Spots Remain

Because Doing It Alone
Doesn't Work Anymore

A small tribe can do what 1,000 individuals cannot: build collective intelligence in real-time.

AI moves too fast for any individual to track. Best practices are discovered by practitioners, not published in textbooks. You cannot navigate this alone.

What Founding Members Get

$49/month
Cancel anytime
First 3 months free
to validate fit
Direct input
on what we build next
Priority access
in office hours

Is This Your Tribe?

Yes, if you...

  • Are a designer, researcher, or design leader navigating AI
  • Feel something deeper than "I need to learn tools"
  • Would rather think deeply than move fast
  • Believe responsible innovation is competitive advantage
  • Will participate honestly, sharing struggles, not just consuming

Not for you if...

  • You want tips and tricks, not transformation
  • You're looking for a passive content library
  • You won't engage with the community
  • You're not willing to be vulnerable about what's hard

We'd rather have 100 honest members than 1,000 polished professionals performing competence.

Human-Centred AI Community
(feb launch)

Designers are shaping humanity's relationship with AI. Every interface, every decision, every pause. It matters.

Pay Today

$0

First 3 months completely free

Only 41 founding spots remaining

Emotional journey. Mindset shift. Skill development.
All three. Together.

What is the AI Flywheel Community?

Quick Answer: The AI Flywheel Community is a peer-learning network of 304+ designers mastering human-centred AI design. Founded by Riley Coleman, it combines cohort-based courses, weekly expert sessions, and practical frameworks like the Trust Journey and STOP Framework to help designers build trustworthy AI experiences.

Key Characteristics:
  • 304+ designers from companies like IBM, Microsoft, Atlassian, and CSIRO
  • Cohort-based learning model with 7 completed cohorts
  • Weekly live sessions with AI ethics experts and practitioners
  • Practical frameworks: Trust Journey, STOP Framework, Confidence Cliff, Four Team Profiles
  • 12-month community access included with all courses
Real Example:

A senior UX designer at a major bank joined the community struggling to get stakeholder buy-in for ethical AI practices. Within 3 months, they had implemented the Trust Journey Framework across their team, secured executive support, and led their organisation's first human-centred AI project.