How can designers use AI tools without compromising privacy?

Quick Answer: Use the Two-Step Abstraction Method: Level 1 removes identifying details while preserving problem essence; Level 2 focuses on methodology rather than specifics. Apply the 5-Step Privacy Check before sharing. Avoid public AI tools entirely for user research, proprietary systems, financial data, or competitive intelligence.

Key Characteristics:
  • Samsung 2023 crisis: 3 incidents in 20 days exposed semiconductor code and meeting transcripts
  • Three zones: Too Cold (minimal context = generic output), Too Hot (over-sharing), Just Right (abstraction)
  • The Golden Rule: Would your CEO approve this posted on LinkedIn with your name?
  • Some data should never use public AI: user research, support transcripts, financial data
Real Example:

The Samsung 2023 crisis demonstrated how "what used to require deliberate corporate espionage now only requires naïve enthusiasm and a helpful AI assistant." Three incidents in 20 days exposed proprietary semiconductor code, algorithms, and meeting transcripts.

Last Updated: 4 October 2025